Social media is the biggest way that trends are spread. Trends can travel the space of the world in only a matter of seconds. A popular account may post something, and minutes later, almost everyone has seen it. This quick spread has not only spread trends, but has made people popular. The biggest and most recent example is Mason Ramsden aka “the yodeling walmart boy.” It started with someone video taping him. This video quickly went viral, and could be found on every social media platform. The next day, there were two remixes made of the short song he toddled in the walmart. People staged videos in which they went to their local walmart and danced to the remixes. Due to gained popularity on social media, and everyone talking about him outside of the screens, the kid went on to perform at Coachella. This kid became huge due to the quick spread of social media. A few weeks following his performance at Coachella, he real races a song that he wrote, and could be seen talking to celebrities such as Millie Bobby Brown, and Justin Bieber. Because of social media dictating what is cool, Mason was found doing what no other 10 year old kid could likely dream of doing. Due to social media, he became a living trend. Social media defined what it was to be cool.
I am a constant user of Spotify, but my cheap self does not have Spotify Premium. The defaults of not having Spotify Premium are not being able to pick the song you listen to, not having your music downloaded, and of course, advertisements. Most of these ads are for Spotify Premium, and these ads are so annoying. Sometimes, I have to leave the room when these ads come on. At first, I just thought that Spotify was just bad at advertising, and that the ads were really annoying. Then my music would turn back on, and I wouldn’t think much else of it. After we began analyzing ads, I realized the genius of these insanely annoying ads. People are so much more likely to pay to get rid of ads when the ads are so bad that can’t even be listened to. These ads are bad on purpose so that people will pay for Spotify Premium, and get rid of them. When people hear “no ad interruptions” at the end of a painful ad, it doesn’t even matter what else was said about Spotif...

I definitly see everything you are saying about how trends are spread quickly, and make a huge impact on the world of social media. However, I do wonder how this ability of simple things to quickly become famous affects all of us in the social media world.
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