I am a constant user of Spotify, but my cheap self does not have Spotify Premium. The defaults of not having Spotify Premium are not being able to pick the song you listen to, not having your music downloaded, and of course, advertisements. Most of these ads are for Spotify Premium, and these ads are so annoying. Sometimes, I have to leave the room when these ads come on. At first, I just thought that Spotify was just bad at advertising, and that the ads were really annoying. Then my music would turn back on, and I wouldn’t think much else of it. After we began analyzing ads, I realized the genius of these insanely annoying ads. People are so much more likely to pay to get rid of ads when the ads are so bad that can’t even be listened to. These ads are bad on purpose so that people will pay for Spotify Premium, and get rid of them. When people hear “no ad interruptions” at the end of a painful ad, it doesn’t even matter what else was said about Spotify Premium , just that in getting Spotify Premium, these ads will no longer have to be listened to. And that is the genius of Spotify ads.

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ReplyDeleteI completely agree! The advertisements during a commercial break on music apps like Spotify and Pandora are so annoying. You brought up an excellent point, it makes sense that companies would do this to try and get you to buy their ad free service.
ReplyDeleteI agree with this, but I’ve noticed that some of the adds just start playing another song (I remember the Beyoncé ads) they were also annoying, but you got so used to listening to part of this song that you learned the the name and I even ended up adding some of them to my playlist. But I do agree that they are annoying
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